Google Analytics

Google Analytics & Website Optimization

Google Analytics should be one of your most used tools, and can help you test, monitor and improve the performance of your website. Not only does it allow you to analyse your website’s performance. Google Analytics can give a unique insight into market trends, your customers, their habits, their technology and their preferences, all for free.
In order to benefit from Google Analytics (GA), you need to set up a GA account, then register and verify your website. Once you have linked your website into your GA account, you can track a wealth of stats, trends and insights and start to assess how your website is performing, and how you can improve it.
In addition to Google Analytics, we recommend you also set up a Google Webmaster Tools (GWMT) account, and again register and verify your website. Once you have set both your GA and GWMT account up, you can link the two together. This gives you the ability to access more data on both platforms. Setting up your Google accounts gives you access to unbelievably powerful analysis and monitoring tools which you can use completely free.

Website Optimization

Once you have set up your Google tools, the next process in the journey is to optimize your website.
Some questions we would ask you to consider are:

  • What are my business goals?
  • How can my website help me achieve those goals?
  • With these in mind, is my website optimized to achieve your goals?
    When potential customers land on your website do they:

  • Know exactly what you are selling & how they can buy it?
  • Clearly see the benefits of your product/services?
  • Is there a clear Call-To-Action?
  • Are all of these elements above the fold?
  • Is website distraction reduced to a minimum?
  • Are contact details easy to find?
  • Layout, Content, Colour, Eye-Flow, Ease of Access, Reassurance all need to be factored in.
    Having already invested in a website, many business owners find it hard to get their head around the fact that their site might not be performing to it’s full potential. Most websites are designed to ‘suit personal taste, look and functionality’ according to business owners, programmers, IT consultants, graphic designers. The layout, design and feel of the majority of websites emerge due to the above parties’ personal taste, preference and latest trends.
    Unfortunately, none of the above is a proven formula, and instead just a melting pot of several people’s personal opinions and tastes. Personal taste is great if you are an artist, interior designer, or hair stylist. In the world of websites however, this simply doesn’t cut it.
    If you want to find out what works on your website, the only way to find out, is to test it. Ever wondered why most of the world’s most used websites like Ebay, Amazon, Google are sparse white & uncluttered? They all figure out what their sites should look like by testing layouts, design, colors, buttons, calls to action and over time, the results tell them what works, and what doesn’t.
    If your website is getting traffic but customers are not committing to purchasing your product, we can identify leakage points in the buying experience, and recommend changes to fix it.
    For more information on how we can help click HERE